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Writer's pictureJoão Lemos Diogo

Brands: Are They Essential, Like the Air We Breathe?

Updated: Nov 11, 2023

Immerse yourself in a world where brands breathe life into our every decision and experience. Join us on a captivating journey as we unveil their profound impact and seductive influence that shape our thoughts, choices, and connections.


Tão natural como o ar que respiramos. Branding e Gestão de Marcas
Tão natural como o ar que respiramos. Crédito da Imagem: Marcating.com

The Silent Influence of Brands


Every breath we take is infused with the presence of countless brands, seamlessly woven into the fabric of our lives. With over 65 million brands in existence worldwide, they collectively shape our world. From the moment we wake up until we close our eyes at night, brands are an intrinsic part of our daily existence. They dictate our choices, influence our behaviors, and define our experiences. Whether we realize it or not, we are constantly surrounded by the allure of brands.


A Brand-Driven Society


As we navigate our careers, we contribute to the success of brands and, in return, receive financial support from public or private entities. For instance, Microsoft provides indispensable tools that aid productivity, shaping the modern work landscape. As students, we invest in our education by aligning ourselves with respected educational brands like Yale or Oxford. From the clothes we wear to the products we use, brands play a role in our personal grooming routine. L'Oréal, known for its beauty products, has become synonymous with confidence and self-care.


Even our social interactions are intertwined with brands, as we gather with friends to enjoy branded drinks like Starbucks coffee or share our affinity for particular brand offerings like Tesla's electric vehicles. Brands have permeated every aspect of our lives. They are the guiding force that helps us navigate the vast landscape of consumer products and services. Brands cater to our needs, alleviate our insecurities, and fulfill desires we often struggle to articulate.


The Language of Brands


In our consumer-driven society, brands have become the universal language. Just as we use idioms to convey nuanced meanings, brands communicate intricate values. Coca-Cola's timeless slogan "Open Happiness" resonates beyond a beverage, appealing to the simple joy of shared moments. McDonald's iconic "I'm Lovin' It" goes beyond fast food, encapsulating a sense of enthusiasm and positivity


Branding and Logos
In our consumer-driven society, brands have become the universal language.

The Unthinkable Absence


Consider for a moment: Could we truly imagine a world without brands? The absence of brands would leave a void that extends beyond the shelves of stores. It would be a world stripped of the narratives that have become intertwined with our identities. The absence of the iconic red and white bullseye of Target or the swoosh of a sports brand like Adidas would leave us disconnected from the stories that have molded our lives.


Guiding Forces in Our Everyday Decisions and Interactions


As we turn the page and take a pause to savor a cup of coffee, reflect on the undeniable presence and influence of brands in our lives. They are the invisible thread that weaves through our thoughts, our choices, and our connections. The next time you breathe in the essence of life, remember that brands are the intangible essence that fills the air, shaping our world in ways both subtle and profound.

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