The ultimate BRAND Blog

BRANDING and Brand Management Unveiled!

4 min read

Start with Why - Book Summary

Simon Sinek challenged the business world to contemplate the emotional stimulus that can bind employees and consumers to a company,...

2 min read

Positioning

Brand Positioning: 3 Paths to Captivate Consumers

To establish an effective brand positioning, we need to identify a distinctive position that the brand can adopt within its competitive...

5 min read

1. HP Principal

12 Value Propositions That Propel Your Brand into Distinction

Your brand undoubtedly holds attributes that are distinct from the competition and valued by consumers. Consult the map of the most...

With Intent or Heartfelt Purpose? The Paradigm Shift from Marketing to Humanizing Brands

8 min read

Brand DNA

With Intent or Heartfelt Purpose? The Paradigm Shift from Marketing to Humanizing Brands

Unveiling a brand's Purpose possesses a remarkable ability to infuse its DNA with a profoundly personal and human touch. Yet, amidst this...

4 min read

Book Reviews

The Brand Gap - Summary and review

Marty Neumeier's book "Brand Gap" is perhaps one of the most inspiring books on branding and brand management. We highlight some key...

5 min read

Brand DNA

Brand Empathy: Unveiling the 4 Essential Steps

Conheça os 4 passos que podem transformar qualquer marca na mais empática do seu setor

"I loved the Book. I see brands in a different way and it helped me in my company"

Susana Marques, Coimbra

eBook - 124 Pages - 3rd EDITION

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MARCATING

for Entrepreneurs and Dreamers

BRANDING and Brand Management Unveiled!

eBook - 124 Pages - 3rd EDITION

Create and manage a Brand
in 5 steps

Unlock this Practical Guide Crafted Just for You!

Subscribe for Some Brand Love in Your eMail

MARCATING

For entrepeneurs and Dreamers

João Lemos Diogo

MARCATING

for Entrepreneurs and Dreamers

BRANDING and Brand Management Unveiled!

eBook - 124 Pages - 3rd EDITION

Create and manage a Brand in 5 steps

Unlock this Practical Guide Crafted Just for You!

Subscribe for Some Brand Love in Your eMail

MARCATING

For entrepeneurs and Dreamers

Create and manage a Brand
in 5 steps