Simon Sinek challenged the business world to contemplate the emotional stimulus that can bind employees and consumers to a company,...

To establish an effective brand positioning, we need to identify a distinctive position that the brand can adopt within its competitive...

Your brand undoubtedly holds attributes that are distinct from the competition and valued by consumers. Consult the map of the most...

Unveiling a brand's Purpose possesses a remarkable ability to infuse its DNA with a profoundly personal and human touch. Yet, amidst this...

Marty Neumeier's book "Brand Gap" is perhaps one of the most inspiring books on branding and brand management. We highlight some key...

Conheça os 4 passos que podem transformar qualquer marca na mais empática do seu setor